Friday, 19 September 2014

Find New Clients the Creative Way

Binoculars designed by Luis Prado for the Noun Project

Binoculars designed by Luis Prado for the Noun Project



For many creatives, finding new clients can be challenging, and well, a real drag when all we want to do is work on our next masterpiece. Alex Mathers of Red Lemon Club developed a list of 50 ways for creative people to land clients. A creator himself, the list is both practical and creative-centric. Here are a few of his suggestions:



10. Shoot a behind the scenes film of your workspace and share it online.


15. Give a free talk on something that would truly benefit your target prospects and encourage people to connect with you at the end.


32. Create a free web-zine using collaborative writers on a topic of interest to prospects that generates leads for all of you.


34. Create a written tutorial on something you’re uniquely good at and share it online.



We have to face the facts: creatives, we’re also business people. Luckily, we have a unique advantage: creative energy that we can harness to land clients in innovative ways that align with our strengths. What better time than now to pick a new tactic from Mathers’ list and implement it with creative gusto?


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