Want to Sell an Idea? Add a Wild Card

Cards designed by Sathish Selladurai from the Noun Project

In an interview with Make Magazine , toy designer Bruce Lund of Dino Construction Company speaks about taking risks when showing clients new concepts:

Always show what we call “wild card” concepts — things that are out of left field, not quite what you think your audience wants to see, because you just never know. I would never have thought that Educational Insights would love our concept and make a vehicle line. And I would have been wrong. But we did, they did, and kids love them.

Dino Construction came about by combining two favorite childhood toys of Lund – dinosaurs and construction vehicles. They had pitched the idea to a number of companies, but it wasn’t until a team member presented it to a small educational toy company that it finally got picked up. If you have an idea that you love, keep pitching it, even as a wild card concept. It just might be the concept they choose.

[via]

via 99U http://ift.tt/1uDbEBv