Assign People to the Tasks They Love (Not Just the Ones They’re Good At)

By Morgan Gaynin Inc.

Professor of Business Psychology Tomas Chamorro-Premuzic knows that creativity can be further developed by pairing it with an activity that the individual is truly passionate about. In an article for Harvard Business Review , Chamorro-Premuzic explains:

One of the most effective methods for enhancing creative performance is to increase individuals’ motivation, particularly intrinsic motivation (their task-related enjoyment, interest, and involvement). Ever since Teresa Amabile first emphasized this idea, meta-analytic studies have confirmed the intuitive idea that assigning people to projects they love unleashes their creative potential. In contrast, extrinsic rewards, such as financial incentives, tend to inhibit people’s creativity.

The next time you work on a collaborative project, be sure to find collaborators that are genuinely engaged in the venture as their creative contributions will be more elevated. If you can’t choose who you work with, than at least delegate people to tasks they truly enjoy. Not only will this prevent complaining, but you will receive more original work. As psychiatrist and psychotherapist Carl Jung said, “The creative mind plays with the object it loves.”

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