“The easiest thing to do is become comfortable and complacent,” says Basecamp founder and CEO Jason Fried. While a common sentiment is to protect the things that we’ve done and are doing, Fried urges us to fall madly out of love with the creative routines we truly care about because the more you protect, the more rigid you become, and the harder it is to actually do anything creative.
In this talk, Fried gives us the blueprint to change our work habits. “When there’s a forced change in the way you work on a regular basis, you create moments to look at something fresh,” he says. “If you begin to do that, you will see it a little bit differently and you have a chance at making a change.”
Jason Fried is the Founder and CEO of Basecamp, a privately-held, Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.
Prior to shifting its focus solely to Basecamp, the company was known as 37Signals and was responsible for launching a range of products including Highrise, Backpack, and Campfire. 37Signals also developed and open-sourced the Ruby on Rails programming framework. The company’s weblog, Signal vs. Noise, is read by over 100,000 people every day.
Jason believes there is real value and beauty in the basics. Elegance, respect for people’s desire to simply get stuff done, and honest ease of use are the hallmarks of Basecamp’s products.
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