Tuesday 23 May 2017

Five Ways to Benefit from Embracing Spontaneity and Disorder

The section of Martin Luther King’s iconic 1963 speech that everyone remembers – where he begins “I still have a dream…that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character” – that’s the part where King listened to the emotion of the audience and spoke from his heart. “Without notes, without a script lovingly prepared and committed to memory, his words began to trickle out and then to pour forth freely,” writes author and columnist Tim Harford in his book Messy, which celebrates the value of spontaneity and disorder. “It was a duet with his audience.”

These days it’s hard to avoid the admonishments of self-titled productivity gurus that we should take more control over our lives, our calendars, and in-boxes. We’re told we must reign in our wayward minds, rediscover the art of focus and plan, plan, plan.

But Harford provides countless examples of creative and entrepreneurial minds soaring to their greatest heights through the exact opposite approach, via thinking on their feet and an avoidance of over-planning: from the jazz pianist Keith Jarrett who recorded his mega-selling The Kohn Concert album when forced to improvise on a small, out-of-tune piano, to Amazon’s Jeff Bezos who left Barnes and Noble and other corporations flat-footed when he seized the moment and gambled on the potential of online selling.

Without wanting to be overly orderly about it, we’ve drawn on Harford’s book and our own archive to show you five key areas where you could benefit from allowing a little more extemporaneousness and disorder into your work.

Do juggle multiple projects

For a study published in 2009, Robert Root‐Bernstein, the author of Sparks of Genius, and his colleagues, set out to discover what distinguished scientists who consistently made a huge impact from those whose work was less relevant. Based on interviews and tests with 40 scientists (including Nobel Prize winners) over two decades, Root‐Bernstein and his team found that a key factor was that the high impact scientists maintained simultaneous involvement in numerous research areas.

The fact is, working on multiple projects allows you to cross-pollinate ideas from different domains, meet people with diverse perspectives (see below), and when you’re taking a break from one challenge, it allows your brain time to incubate the problems in that area, increasing the chance that you’ll come up with solutions.

Don’t bother tidying your desk (or in-box)

According to the lean space philosophy, a minimalist, tidy desk and office is the foundation of efficiency and professionalism. But research that’s compared filers (who like to sort and store all their paper documents) and pilers (who leave piles of documents on their desk) has found that actually filers are less efficient: They struggle to deploy an effective ordering strategy and waste time storing low value documents.

Pilers, by contrast, waste less time on organization and are particularly adept at finding documents relevant to their current work (because they’re usually the ones nearer the top). “For the senior manager, the lesson is simple,” says Harford. “Resist the urge to tidy up. Leave the mess – and your workers – alone.” And it’s a similar story with email: An analysis, published in 2011, of hundreds of workers’ attempts to locate emails found that those who simply used the search function were substantially quicker than those who relied on a sophisticated system of folders (17 seconds vs. nearly 60 seconds, on average).

Do embrace the discomfort of strangers

When you need to collaborate, it’s tempting to go back to the tried and tested players who you’ve always got along with. But time and again studies show that group decision-making can benefit from a range of views and diverse perspectives. A relevant study from 2003 asked groups of friends to solve murder mysteries, either with or without a stranger also on the team – the participants in all-friend groups felt more comfortable and believed they had performed better, but actually it was the groups that included a stranger who excelled, even though they felt less comfortable, presumably because the strangers brought a fresh perspective and reoriented everyone to the task goal rather than to simply getting along.

“It is the ill-matched social gears grinding together than produce the creative spark,” says Harford. The same principle applies when you’re networking. At a conference or party, it’s natural to want to seek out the people you already know – in fact research shows that’s what we do even when we say our goal is to make new contacts – but to truly network, you need to embrace the discomfort of strangers and give yourself the chance for some random encounters.

Don’t keep a daily planner

No one will thank you if you’re forever late for appointments or missing project deadlines, but when it comes to planning goals and tasks ahead of time, there’s a good case for allowing plenty of room for maneuver. This means daily planners – where you schedule ahead what you plan to achieve each and every day – are usually not a good idea. Psychologists actually tested this back in the 1980s when they asked university students to either keep a daily planning calendar, a monthly planner, or none at all. In terms of completed work, the monthly group achieved nearly twice as much as the daily planners who managed to do worse than those with no plans. To paraphrase Harford, the reason daily planners don’t work is because stuff happens, like colds and computer crashes. “With a broad plan or no plan it’s easy to accommodate these obstacles and opportunities,” says Hartford.

Do improvise

As someone who has had to overcome a dislike of public speaking, I’ve definitely learned the benefits of preparation – nothing beats nerves better than knowing your stuff and feeling confident in your presentation. But I’ve also experienced the downsides: I mastered my script for a recent TV appearance but then was thrown after the presenter went off piste.

Harford gives his own example, of the way that Marco Rubio – the one-time favorite to become the Republican party’s candidate for president in 2016 – was mocked after a presidential primary in which, robot-like, he was unable to depart from chunks of over-learned rhetoric. The best solution is often a compromise – a mix of learned passages (I’ve found it especially helps to master the opening of a speech) and improvisation. Crucially, when you improvise, you are more likely to be original and creative – your brain literally stops censoring your words so carefully. “A script can seem protective, like a bullet proof vest, sometimes it is more like a straight-jacket,” says Harford.

Coda

Embracing a little chaos and spontaneity in your work isn’t a license for laziness – of course success depends on ambition and relentless dedication. Rather, it is about not wasting time on ineffective, unrealistic planning and not cramping your style through over preparation. Leave space for the magic. “Real creativity, excitement and humanity lie in the messy parts of life, not the tidy ones,” says Harford.



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Turning Hand-Painted Ads into Social-Media Magnets

If you’re walking the streets of Los Angeles, New York, or a major city somewhere in between, and your attention is drawn to a surprising image painted on a building, there’s a pretty good chance the artists at Colossal put it there. Vinyl billboards and digital displays are far more common in today’s cityscapes, which makes Colossal undeniably “old-school.” Or so you’d think. Although their workers still dip paint brushes into plastic buckets to get the work done, Colossal’s innovative projects consistently generate millions of hits on social media.

Colossal teamed up with BBDO and Gillette to take over one side of a five-story SoHo building with hand-painted images of former Yankees star Derek Jeter sporting a five-o’clock shadow on day one, slathered with shaving cream on day two, and clean-shaven on day three. The cycle repeated for an entire month, drawing crowds of puzzled New Yorkers who shared photos on social networks, ultimately tallying 23 million impressions from sports outlets catering to Gillette’s target demographic: men. For Snickers, Colossal gradually turned a smiling Marcia Brady into a snarling Danny Trejo over the course of two weeks, playing on the candy bar’s “You’re not you when you’re hungry” theme. The campaign earned an Obie Award for best OOH campaign while racking up 1.5 million YouTube views and 50,000 organic likes on Instagram.

We spoke with Colossal co-founder Paul Lindahl to find out how the company gets so many people to point their smartphones to the scaffolding.

 

Tell us about Colossal’s beginnings. When did you open? And what was the initial thinking behind the company?

We started Colossal in 2004. I had already been painting murals at other companies for around 10 years, and at that point digital advertising had taken over and the industry couldn’t wait to kill paint. Colossal has never been about joining anything; it’s actually the opposite, I’ve always done things I like regardless of popular opinion. I don’t need the majority for confidence or direction. Colossal is a part of who I am, it’s not my livelihood; it’s my life.

How do you get most of your work? Do agencies come to you with a client who might be right or do clients come straight to you?

We have a full-time mega-talented sales staff who work with advertising agencies, creative agencies, and with brands directly. Our aim is to impress: We’re painting more than 400 murals a year at this point, and 100% percent of those murals need to be perfect. We get the work because we do good work.

You’ve been amazingly innovative in terms of social media, to the point where you’re clearly partners in the ideas, not just following a client’s lead. What was the first project that went beyond just painting a sign and calling it a day?

Back in 2008, we painted every single step of the Stella Artois “perfect pour” ritual on one of our SoHo walls. Stella Artois created an online journal that took consumers along on the journey with daily updates on the production, then produced a documentary film solely focused on our story, the craft, and the history of hand paint. Each day there were events at the bar across the street from the wall, and they even installed old-fashioned viewfinders on the corner so passersby could see our guys up close and personal. The best thing about it? They celebrated our art, not beer, and that really made people pay attention.

 

Can you take us through a recent brainstorming process for one of your favorite recent projects?

We created a proper in-house creative department more than a year ago. The team, along with the entire office of passionate thinkers, has been delivering some incredible concepts for our clients. One recent idea involved painting original art on a majority of our Bushwick locations. Each wall has been custom designed by local, emerging artists, many of whom were hand-selected from Colossal’s network of creatives. The brand, Adidas, is foregoing traditional advertising in favor of bringing this art into the community. The campaign just launched on May 15, so New Yorkers should get out to Bushwick to check out the Colossal-curated outdoor gallery of art.

What makes a great client?

A great client is one who’s curious, excited, and has a budget. We’re definitely not the typical Times Square media company. If you want your ad on one of the thousands of signs flashing in people’s faces or a real-life company mascot forcing value-meal coupons on tourists, then you’re probably better off working with someone else.

Sign painting is a classic art form, and in many cities, you can still see “ghost signs” that live on for decades. But you’re often painting images that last no longer than 24 hours before you replace them entirely (see Snickers, Gillette). Does it ever feel painful to “erase” something you’ve just created?

It’s a shitload of work but for us it’s more about the journey than the destination. Going to work when it’s dark and coming home when it’s dark, day-in and day-out, pushing through countless obstacles to make something that’s next to impossible is the fuel for our fire. A ghost sign is beautiful, but it’s also a tombstone.

How do you create the work itself, at such a huge scale?

The artwork is formatted at one inch to one foot and scaled up to the size of the wall it’ll be painted on. We draw contour lines that break down the image inside a grid pattern that’s placed on top of the art work and then projected onto templates which are applied onto the wall. (See some of the process in this video featuring murals for High Line Park.) From there, it’s all about doing our best to keep the paint on the wall and not on your car.

Can you give us some idea of how much paint you go through?

Last year, we spent $50,000 on the color red.

Colossal works in a lot of different cities, but there’s something about New York City that seems like a real fit for your work. Do you agree?

New Yorkers are hustlers, always have been. I’m not originally from New York, and almost nobody is—that’s what makes it rad, that you come here to do your thing with the best. The city is in a constant state of change and it’s never the same thing for that long and so you gotta stay on your game, that’s why Colossal fits here.

 



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Friday 19 May 2017

What to Do When You Need $100, Fast 

A new poll from Bloomberg suggests that almost half of Americans would have a hard time affording a $100 emergency, like a speeding ticket, medical bill, or other unexpected expense. Consider the idea that maybe this says less about the financial habits of Americans than it does our garbage economy.

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Twitter Changed Their Privacy Policy, So Update Your Settings

Twitter introduced an updated privacy policy on Wednesday that has users worried about how their private information is being tracked, stored and used. In the policy, the micro-blogging platform announced its plans to discontinue a privacy preference it previously honored, store your cookies for a longer period of…

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3-Ingredient Happy Hour: The Sweet and Tart Mulligan

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Ask Dr. NerdLove: How Do I Get Better At Oral Sex?

Hello all you pervert people of the intertubes, and welcome to Ask Dr. NerdLove, the time-jaunting dating advice column that helps you avoid mistakes before you make them.

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Automate An Outlet With TP-Link's Alexa-Compatible Smart Plug, Now Just $21

Like the idea of a Belkin WeMo Switch, but not willing to spend $40-$50 to try one out? This TP-Link alternative has a nearly identical feature set for half the price.

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Today's Best Deals: Under Armour Apparel, Kamado Grill, SoundBuds, and More

Anker’s newest SoundBuds, a Big Green Egg alternative, and a huge Under Armour apparel sale lead off Friday’s best deals from around the web.

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Will It Sous Vide? A Boozy Chocolate-Cherry Sundae

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How to Make a Graduation Cap Fit on Kinky or Curly Hair

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Save $10 On Anker's Newest Wireless SoundBuds

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Get Ready for $1,000 IUDs and $1,600 Colonoscopies Under Trumpcare

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Stuff Your Closet With Under Armour Gear During Amazon's One-Day Sale

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8 Reasons You Should Care a Lot About the 2020 Census 

Do you care about the 2020 census? You should. We all probably should care more about the 2020 census, because John Thompson, the director of the Census Bureau and the man in charge of running the 2020 census, stepped down last week. It’s hard to overstate what huge news this is, and yet the story isn’t getting a ton…

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Thursday 18 May 2017

Colleges Are Using Price Discrimination—Here's How to Fight It 

You want to go to Tokyo, so you hit up Google Flights and do some research. Tickets are around $800, but you close your browser window and decide to look again later. A couple of months pass, and those same flights are now $1,200. What gives? It’s called price discrimination, and colleges use the same strategy to sell…

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What "Classified Information" Means, and What Happens If You Divulge It 

The media is ablaze over President Trump sharing classified information with Russian foreign officials—but what is classified information exactly? And what happens if you disclose it? Good news: You’ve been granted clearance to acquire this not-quite-top-secret knowledge.

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Clue, The Period App, Will Now Track Your Birth Control Pills 

Clue, one of the best period tracking apps out there, just added a new feature: you can now keep track of whether you’ve taken your birth control pills, and Clue will tell you what to do if you missed a dose.

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"Lettuce Jam" Is the Perfect Use for That Last Sad Bit of Greenery

I hate to sound melodramatic, but lettuce and I are enemies. It’s not that I don’t like eating salad—I do—it’s that I never eat salad fast enough before my lettuce gets “weird,” as in “not technically inedible but kind of limp and not-so-fresh looking.” This makes me feel like a failure, and I hate failure. Luckily,

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The Mad King of Juice: Inside the Dysfunctional Origins of Juicero

Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water—which made headlines for the $120 million in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its wi-fi-connected countertop appliance would cost a jaw-dropping…

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Finally, Some Good News for Grads: Starting Salaries Are on the Rise

Headlines say the job market is improving, but it’s more likely that it’s just changing—the gig economy has saved workers from unemployment, but it’s also kept a lot of them from earning a full-time wage. Speaking of which, wage growth is in the toilet. It’s not all doom and gloom, though. There’s good news for new…

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See What All the Hype Is About: Here's a $5 Fidget Spinner with Prime Shipping

You can find fidget spinners for like $2 from random Chinese sellers on eBay, but if patience isn’t one of your virtues, here’s a $5 model from Amazon with Prime shipping. Just be sure to use promo code 5YHVUGI7 at checkout.

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How Do You Stay Creative When the World Is on Fire?

It’s a little hard to focus these days. More crazy shit happened last night than we would expect in a week (month?) of, say, 2015. If you’ve got a creative job or hobby, how do you put the world’s happenings out of your mind so you can settle in and create something amazing? Or do you embrace the emotions you’re…

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The MP3 Is Dead—Long Live the MP3 (Maybe) 

When the MP3 first came out in the 1990s, it was a revolutionary digital audio coding format that significantly reduced the file size of audio content. It dropped sizes by 95 percent. This changed the culture around listening to music: people could carry a massive number of songs on a small device instead of lugging…

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Today's Best Deals: Dyson Vacuum, Mass Effect, Water-Resistant Speaker, and More

A powerful Dyson vacuum, a larger OontZ Angle speaker, and Anker USB-C cables lead off Thursday’s best deals from around the web.

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Language App Duolingo Finally Added Japanese and It's Great

Duolingo is one of the best free ways to get started learning a new language, and they’re finally answering the pleas of wannabe polyglots everywhere by adding Japanese to their curriculum. Sugoi!

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