Why Bother Working ?
Sunday, 30 September 2012
Want Your Message To Stick? Tell A Story
The road to helping others understand and accept our ideas starts with storytelling. A look at how narratives inspire empathy and loyalty.
via 99U http://feedproxy.google.com/~r/The99Percent/~3/dSD_jVgxLcs/Want-Your-Message-To-Stick-Tell-A-Story
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