botanica by formafantasma
The studio Formafantasma’s motto is never to have stereotypes or prejudices. This is particularly true of their design work as they question absolutely everything and why it has been done that way. In an interview with Designboom , Andrea Trimarchi and Simone Farresin of Formafantasma explain how they avoid clichés through their design process:
We, as designers, work almost like filters. Our projects are the result of a process of distillation. We always know where we start but never where we are going to end. As designers, every time we begin a new project, or we investigate a material, our first intention is to questions stereotypes and clichés. Often more than giving solutions, we propose questions or possible alternatives.
In their ‘botanica’ collection, commissioned by PLART foundation, Formafantasma began with the material of plastic and investigated its industrious history. Modern plastics, as a material of the future, have been largely utilized for their smooth surfaces. Instead of following along with this common finish, the studio transformed the material into a collection of handmade vessels that highlight natural textures and colors. It completely transforms how you think about the material. Instead of using a material, typeface, or any other design element as it always has been, investigate it’s counter. Why has it been used that way, and why not try the other?
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