“I Approached Business the Way a 6-Year-Old Would.”

Fast Company has an outstanding piece on the revitalization of Detroit, and all of the do-ers that are making it happen, many with little or no experience. It’s a must read for anyone launching a project. Andy Didorosi is one of the people profiled, and he shared how he started a bus company to help fill in for Detroit’s gutted public transportation system:

I approached the business the way a 6-year-old would. What would people like on the buses? Well, people would like music. So we put good sound systems in. And the buses couldn’t stay yellow, so I paid Detroit artists to paint them. And I thought people would like to know where the buses were at any moment, so we found some free apps that allow you to see where the bus is. And finally we asked where would people like buses, and we thought, Woodward Avenue–we’ll drive buses up and down Woodward.

…

So I called the insurance company, and they’re like, ‘You want to do what?’ They said, ‘Okay, insurance is going to be $90,000 a bus.’ I was defeated. My buses cost $2,000. Why is the insurance that much?

“So I called them back. This time I tell them, ‘I want to create a private bus system that just goes from one bar to another bar. And they’re like, ‘Oh, no problem, we do that all the time.’ So then I had a bus company.

Read the entire story, you won’t read anything better today.

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