In this 99U talk, Joel Beckerman, a composer and the founder of Man Made Music, reveals how fundamental sound is to our everyday experiences, and why it’s crucial to think about sound design at the outset of creative projects — not as an afterthought. Joining Joel to demonstrate the power of sound is the choir from the Kaufman Music Center’s Special Music School.
About Joel Beckerman: Joel Beckerman is an award-winning composer, producer and the founder of Man Made Music, a global sonic studio. He is the author of The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy and is dedicated to solving human and business challenges through Sonic Humanism, the power of music and sound to make lives richer and simpler.
As innovators in their field, Joel and Man Made Music have partnered with global brands such as AT&T, Disney, Deloitte, Abbott, Hulu, Nissan, QVC, IMAX, and Subway to craft unique sonic experiences. His work began in network television creating themes for Entertainment Tonight, HBO Features, CBS This Morning, and The Super Bowl on NBC, and has evolved into pioneering new musical approaches for sound in products, brands and environments.
Joel is a leader on the subject of sound, business, and the future of humanity. He has been featured on stages around the world including The Wall Street Journal D.Live, SXSW, Cannes Lions, London Design Week, C2 Montreal, Fast Company Innovation Festival, and Future of StoryTelling. For his work, Fast Company honored Joel as one of their Most Creative People in Business 1000. He is a PROMAX board member, helped found the New York chapter of the Society of Composers and Lyricists, and proudly serves on the ASCAP board.
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