Patreon’s Thaniya Keereepart is dedicated to helping creatives make a living from their work, a challenging conceit in a world of social media views, and companies replacing paychecks with “exposure.” In her 99U talk, Thaniya explains the changing economics of creative work, and helps creators, clients, and consumers alike understand how they can support a stronger marketplace.
Read more about Thaniya’s approach in this 99U interview.
About Thaniya Keereepart: Thaniya is the Head of Product, Creator Experience at Patreon, where she helps creatives make a living through patronage support from their biggest fans. Her passion lies at the intersection of human-computer interaction, design, and behavioral economics.
Thaniya is the former founding Head of Mobile and platforms and Head of Product at TED, where she was responsible for overall strategic direction, investment, product, growth, and operations on all non-web platforms. Prior to TED, Thaniya led product development for live game experiences at Major League Baseball for seven years. Her work has been recognized by the Emmy Awards, the Peabody Awards, Adobe MAX, the Webby Awards, DigiDay, and the prestigious Cooper-Hewitt National Design Awards.
Thaniya has advised on various projects for StoryCorps, National Geographic Learning, Women’s March Global, and For Freedoms.
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