Friday 21 June 2019

Michael Ventura: Empathy Is Your Best Creative Tool

Entrepreneur and author Michael Ventura has dedicated his career to exploring how empathy can make us better leaders, collaborators, and contributors to society. In his 99U talk, Michael explains that the practice of empathy “isn’t about being nice” — it’s about deep understanding, and learning to apply that understanding to incredibly effective ends.

About Michael Ventura: Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world’s largest and most important brands, organizations, and start-ups, including Johnson & Johnson, Pantone, Adobe, TED, Delta Airlines, and The Daily Show.

Michael has served as a board member and adviser to a variety of organizations, including Behance, the Burning Man Project, Cooper-Hewitt, and the UN’s Tribal Link Foundation. He is also a visiting lecturer at institutions such as Princeton University and the United States Military Academy at West Point. In addition to these pursuits, Michael leads a thriving indigenous medicine practice, where he helps patients address illness and injury of all types on the road to better well-being. A passionate entrepreneur, he also owns and operates a globally recognized design store in New York’s West Village with his wife, Caroline.

Applied Empathy, his first book, was published by Simon & Schuster in May 2018. 



via Adobe 99UAdobe 99U https://adobe.ly/2x7ml5A

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